Ka-pi96 said:
I'd actually say Ferrari is the much bigger brand. It's much more desirable, it's what people want. Ford may sell more but that is because it is affordable while for the majority of people Ferraris just aren't. Ask someone which one they want to have for free however and at least 9 times out of 10 they'd choose the Ferrari. |
I intentionally said "bigger," as opposed to "better." According to a 2014 survey, Ford has better brand perception than Chevy (the Fiat-Ferrari-etc. group), and Ferrari goes completely unmentioned. I'd be willing to wager that's simply a result of brand awareness; Ford IS selling hundreds of thousands more cars than Ferrari (If you use an order of magnitude analysis, Ferrari effectively sold 0 cars in comparison.). When we look at the XBox v. PS issue, the XBox is cheaper, is being bought for the brand, and is getting crushed by the PS. I'm sure you agree that this all gets very semantical very quickly, but international reach should be considered a component of brand strength. PS, like Ford, has massive, multi-level consumer appeal that XBox simply doesn't. What I've never fully understood, however, is why the PS seems to have a deathgrip on the EU. This is especially peculiar, because I think it's fair to say that MS is a bigger brand than Sony.
The survery link: http://www.consumerreports.org/cro/2014/02/2014-car-brand-perception-survey/index.htm
