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generic-user-1 said:
Insidb said:

Buying a console for the brand is not the same as that console having the bigger brand.

Here's an example: If I buy a Ferrari for the brand, Ford is still a WAY bigger brand.

why would you buy a ford?

It's more affordable, maintenance is cheaper and less frequent, a far smaller percentage of them have a tendency to burst into flames, reliability, etc.

While one might try to argue that those are brand associations, they are the reasons I would answer a survery for "Why did you buy a Ford?"

Meanwhile, no one can refute that Ford sold about 250,000 cars to Ferrari's 7,000, because Ford is simply a bigger brand.