Nintendo has tapped into its loyal fan base with its latest system—86% of Wii U owners are prior Wii owners. Consumers appreciate the fun-factor, kid-friendliness, and value of Wii U. Not far behind, three of four Microsoft Xbox One owners are previous Xbox 360 owners. And this is understandable, as these consumers indicate their top reason for purchasing an Xbox One was the brand. Meanwhile, PlayStation 4 has shown an ability to capture both previous PlayStation 3 owners, as well as competitive seventh gen users, thanks to its superior resolution, Blu-ray player and game library according to purchasers.
http://www.nielsen.com/us/en/insights/news/2015/no-stranger-to-the-video-game-most-eighth-generation-gamers-have-previously-owned-consoles.html
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