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Honestly, that idea is just as stupid as going back to "Super Nintendo" as a name scheme. All it is doing is appealing to a quickly shrinking demographic with nostalgia for those names. The 3DS isn't associated with the Gameboy, it's associated with the DS.

The Gameboy, NES, and Gamecube brands are dead, never to return. The Wii brand is dying, and the DS brand, while still kicking, will probably be replaced along with Wii next generation with Nintendo's new branding for their unified platform. None of the old brands have any value anymore, and they never will again.