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Nem on 18 April 2015
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Azzanation said:
Nem said:
Well, yes. Microsoft never stood a chance because of it. The Xbox brand and even Microsoft's brand has not always been the better received ones. Yeah Microsoft is a strong brand in the business sense, but not in the consumer sense. The Xbox itself is a poorly realised achronym in my opinion and reveals how centered in the american market microsoft is because they did not ponder what it meant in other languages.
It was mismanaged since the start, the xbox brand and both the content and business models were adopted with the north american market in first sight and others as an afterthought. The consoles will always struggle because of this and its too late to change it unless they go Nintendo style and change the name of the console and try to build a new more worldwide friendly brand.

As to why PS is a strong brand it stems from saving the market from the slump the Nintendo 64 and Saturn were bringing and going widespread with RPG's and the 3D gaming revolution while beeing more affordable than the competition. Then they followed that with the hugely sucessful PS2 and after that they showed they wont abondon their console with the PS3. Even though on portables they have stained this image, on consoles they have more than earned strong consumer trust, and their consoles have a world wide appeal, without the focus of a single region standing out too much.

So, in conclusion... yes. Microsoft should either be content with 2nd or 3rd place or just leave the market, because with the Xbox brand its not going to happen.


Arrogant post, with little research.

Its not about trying to be number one on the sales charts, its about making money, The PS2 basiaclly had no competition apart from a falling Sega company which left gamers to buy 1 console for awhile and with no competitors, PS2 sold at a ridiclus price, it contiued to stay on top of the charts because it was the oldest console on the market.  

You act as if the Xbox brand is failing and they should except defeat? Why? They are making money, they are selling systems and games and again its not about 1st place. If they left the competition then expect the next PS console to be priced at a ridiclus price just like there history shows. I am glad there is Xbox, i am glad theres a brand out there competing and willing to try new and different things.

Healthy competiton is a great thing but alot of fanboys treat these as there sport teams. Which will again tell you that the most populour sports teams arent always the greatest teams in there respected competitions.


Listen, its ok if you disagree, but there is nothing arrogant about it nor little research as i know alot about branding. That is you taking it personally.

The OP (if you read it) mentions that Microsoft is aiming to be the top dog of the market and that is never going to happen under these circunstances, so should they accept 2nd place or something else? It didnt happen last gen where the conditions were better with Sony making huge mistakes, how do you propose they change it this generation? Keep in mind that the US market isnt the problem. Its the asian markets and the european markets. Xbox is not a strong brand on these markets and without them its impossible to dominate the worldwide market. I dont know why you take it personally when this is a generally known fact and its the topic.

Instead of trying to do personal attacks stick to the argument and tell us how this situation can be reversed. Or wether they should just accept it or give up, wich was what i said and quite honestly its what you are saying aswell, so i dont get your reaction. Theres no console wars in my post and i sugest you stop trying to make them. I am pointing out what i perceive are the problems with the Xbox brand and the reasons the Playstation brand is so strong.