Mr.Playstation on 18 April 2015
I think in this case one needs to split the matter into the three main continents:
In the U.S the Xbox is by far a stronger brand. It was dominant before entering the gaming buisbess thanks to it's PC software and due to that people in the U.S are more accustomed to microsoft and so Microsoft's console is a stronger brand there.
In Europe there seems to be a general consensus that when mentioning a gaming console the name PlayStation is used to refer to one. It is by no means a surprise therefore that the PlayStation brand is stronger. The U.K seem to be the only exception as their culture is very similar to that in the U.S.
I'm not going to make a whole paragraph about Japan country. We all know whose the strongest of these two 
.
