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This is something I've been saying since well before the PS4 launched. In terms of sales ratio, the PS3 beat the 360 by a significant margin. Annual holiday price drops helped pull the 360 closer but average sales per month were much higher for the PS3. This is what you're going to look at when you compare brand appeal, not that one year head-start for the 360. That's why I kept asking for real-world reasons when so many people assumed Microsoft's next platform (the eventual Xbox One) would continue to grow market share. We had nothing to indicate that, especially after Kinect sales fell off a cliff.

The Playstation brand was stronger than the Xbox brand even with the PS3 and all its launch problems. That's what the numbers tell us. Given a even start by both next gen consoles, I think it was clear which would build a lead in total sales. Of course, I never imagined Microsoft would screw up so profoundly and give all the momentum to Sony.