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Fusioncode said:

You could play BF Hardline on EA Access before it came out and Sony had the marketing deal to that.

OT: A new Battlefront coming out around the same time as the new movie is going to be huge. Having a marketing deal and a Star Wars bundle is going to move a lot of PS4s. I'm kind of surprised Microsoft lost this one considering how 'buddy buddy' they've been with EA.

I think the reason why EA and MS were "buddy buddy" is because based on past performance, EA thought the XBO would do better than it is doing now. However, the PS4 has a commanding lead worldwide and is ahead in the US, as well, which likely surprised EA.