| rocketpig said: The place the Xbox finishes is irrelevant to their entertainment division. Sure, they would like to finish first, as would everyone. I'm sure MS is perfectly happy sitting on a 360 that is turning a profit and is poised to sell up to 80% over its predecessor. Sure, it will finish in third place but I guarantee you that MS will take that market gain and profit over a second place finish and $5b in losses. You need to stop looking at this like a consumer/fan and realize what MS is doing and why the Entertainment division is showing signs of longterm viability as a result. |
Again, you're dodging the point. Whether their entertainment division is making a profit is only relevant to MS and their shareholders. Their position in the console race is far more relevant to the consumer, and currently their doing a lot worse in contrast to the competitiion.
I disagree, I don't think MS is happy at all with the situation the 360 is in, the fact that their moving down a place is an obvious disappointment, but it's also hard to tell whether the 360 is currently bringing in a profit what with the Zune, Windows games etc... all bundled together in one division. They still have billions of dollars to cover and it doesn't look like they'll make it back this generation, not if there's a price cut in NA anytime soon.
And I think you need to stop looking at it from Microsoft's perspective, I think we should look at how well the console itself is doing since it's more relevant to us, the consumer.
And let's face it...that's the whole point of this site.
