GTA 360 ad 3 times in Major EU prime time

[selnor]

Munkeh111 said:
I have already seen a few of these
However, this was on sky, so there would have been less coverage than if it was on ITV on Wednesday for Chelsea vs Liverpool

Not so. Because this was watchable live all over EU. MU v BAR would have had much bigger viewing numbers. Liverpool v Chelsea would only really be viewed live by English supporters. Spain would have had big numbers for Barcelona. And the option for other countries to watch live to. MS chose the right game definately.