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the_dengle said:

MikeRox said:

Because retailers won't let them. You want to cut us out and do whaaaat? Well screw that, we'll market the other console more. Pretty much sums it up. Theres a reason those Vita memory cards cost so much, and it's not manufacturing costs due to proprietary format as many would have you believe. So much focus on digital bypassing the retailer, that they used them to help sweeten the deal to stock the hardware.

Also goes as far as, retailers won't stock and promote your software to the same extent if they know most people will opt for the cheaper option. It's a big reason as to why PC retail has become so anaemic since steam came out.

The Vita doesn't use exclusive 'Vita' memory cards. It uses general-purpose cards made by Sony whose prices were set long before the Vita was released. Console marketing has nothing to do with third-party games, where the publisher holds all the power.


What else uses the memory cards that PS Vita uses?

From Wiki: The PS Vita is incompatible with standard memory cards, such as SD cards, and instead stores data on proprietary PS Vita memory cards, which are available in sizes of 4 GB, 8 GB, 16 GB, 32 GB[87] and 64 GB.[72]

Also not sure how many memory cards carry a 50% retailer profit margin as the Vita card was reported to do at launch.



RIP Dad 25/11/51 - 13/12/13. You will be missed but never forgotten.