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Materia-Blade said:

exclusivity won't make a brand thrive. if anything, it's limiting it's potential by not letting others access it.

I'm talking about the console brand :p SO5 being a PlayStation exclusive benefits PlayStation, since anyone that wants the game will have to buy one. If someone is a fan of a brand and wants to see it thrive/thrive more (thus potentially providing more benefits to them as a fan of that brand), exclusives are a good thing.

Another potential 'cherry' is that having less versions to worry about means they can focus more on what's left (an argument you made in regards to BLOPS3 a few days ago). Without the standard negative of losing potential sales (since that would have been covered in the exclusivity deal), that can become another benefit.