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Ruler said:
soulfly666 said:
Wait, so why is it $1200 ?


and why is an iphone 700€?


Because people will pay it.  They have gotten people to buy into a gimmick.  It has been the focus of their operation model for the past 15 years.  It certainly isn't because it is worth that price in functionlity, quality, or durability.

/EDIT:  Also, no one pays full price for a phone, at least not in the US.  You sign a 2 year contract and get it for free.