Ruler said:
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Because people will pay it. They have gotten people to buy into a gimmick. It has been the focus of their operation model for the past 15 years. It certainly isn't because it is worth that price in functionlity, quality, or durability.
/EDIT: Also, no one pays full price for a phone, at least not in the US. You sign a 2 year contract and get it for free.








