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Interesting article, if a little way out. I agree that the blue ocean strategy doesn't quite tally up with the partnership with DeNA, at least it doesn't look that way on the surface. The intention to unify the Nintendo experience on smartphones, handhelds and home consoles through one membership service looks more like an attempt to lure the casual players back into playing console games.

They said that the NX would be a platform with a brand new concept, but new controller? I don't know. They've done 'new controller' twice now with the Wii and Wii U, so to have yet another innovative new controller is, well, what everyone would expect from Nintendo. But Nintendo tend to do the unexpected.

Opinions may be divided on the Wii U Gamepad but I don't think anyone can say it's lacking in features - touch screen, NFC, motion control, off-screen play, dual screen play, picks up inputs from pro controllers and wii motes. My feeling is that with the next generation they're not going to scrap everything and do something new - I think this time they're going to build on and refine what they have, at least as far as a controller is concerned.