Here's the good news:
In 2012, the election turnout was 54.9% of American citizens over the age of 18. The winner, Obama, received 51.1% of that vote. This means that the "anti-business candidate" basically convinced around one quarter of a subset of people living in America. The rest disagreed, or simply did not care enough to vote.
MSNBC, CNN, HLN, and Fox News typically receive around 2 million viewers, combined, at peak times. They are the main culprits in driving up this hysteria over things like this shit in Indiana. 2 million viewers. In a population of 320m+ individuals. That's less than 2/3 of one percent.
Why is this good news? Because it shows that, actually, most people just don't care. People on reddit, tumblr, imgur, or whatever are in a bubble. Chick Fil A is a thriving business despite the owner's views on gay marriage. Hobby Lobby survived the "shitstorm" relating to its religious views. Companies that take stances either way on just about any issue are going to be fine, because, ultimately, in the real world, nobody gives a fuck.
I personally support freedom of association, and, with that, the right to discriminate. I'd never run my business that way, it'd be stupid. I also will tend to prefer businesses who take stances I agree with. Not enough to forgo something I want, but if I have a choice between a company who's ethics I approve, and who's ethics I don't, I'll go with those I approve of. If some business had a problem with me and didn't want to serve. Yeah, I'd be offended, but that's where it'd end. I'd just go elsewhere. There's no monopoly on craft shops, bakeries, or chicken sandwiches.
EDIT: Actually, I had this recently. I wasn't allowed to rent an apartment because the landlord refused to rent to white people. I got offended, but I moved on. It's his decision, not mine. I could have signed that contract, paid the deposit, and made every month's rent on time no problem for him. He decided to forgo that, and perhaps wait longer and potentially accept a tenant who'd end up causing him more issues. My current landlord cannot speak English, but she tries, and we have a great client-server relationship, she gets her rent on time, no noise complaints, and her apartment well looked after, I get a roof over my head, and a landlord who actually wants to serve me. It's all good.
