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I'm going to be bold here and say that the Direct in general helped the Wii U sustain and even boost its momentum moving forward. Not only did we get more info on Splatoon - which included the new ranked mode which no doubt helped assuage doubts that about its substance - and other upcoming titles like Mario Maker and Yoshi, it also showed off titles that people weren't anticipating seeing soon if at all, including SMT x FE and FF5. On top of that, they showed off more Smash DLC than people were expecting plus the Smash Ballot. The reason those things matter is they are mid to long term plans.  Why this is important is that I think it helped to counter the consumer uncertainty about the Wii U's immediate future. A lot of rampant doom and gloom sprung out of the mentioning of NX and I think a lot of people kinda took a step back as a result. The Direct, especially the mention of long term projects like SMT x FE, FF5, and especially the Smash Ballot, helped assure people that the Wii U is still getting substantial support.

Plus, the Wii U's price is a touch lower than MSRP on Amazon right now, which helps no doubt.