super6646 said:
deskpro2k3 said:
if that continues to get worse than they might as well sell the xbox division off
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They have invested BILLIONS into this brand and it is a very popular one worldwide. Thus there is no incentive to sell it. And telling by your avatar, I can tell your not the biggest fan of Xbox. But competition is needed. If sony was the only one in the core gaming market, I guarentee you they'd pull off another ps3, and this time there would be no one to compete. And anyway who'd buy the Xbox division. No one wants something that doesn't make money!
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Sunk-cost fallacy. Just because you have spent billions on something doesn't mean you need to keep investing in it. The loss has already materialized. Further investment only compounds the loss.
Investing in something different creates new growth opportunity.
Don't be confused. Ditching the box does not reduce competition because a) valve is coming out with a console. b) MS plans to stream to tv, mitigating the need for a console altogether.
But you are right. They will not sell the brand. They will just ditch the hardware.
