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DannyDanger89 said:
vivster said:

Nope it's the price. Last November and December are solid proof.

...or so I've been told.

Isn't it the same price  it was during the Holidays?

Doesnt seem to be helping right now

On top of what Hiku has said, the holiday season is where casual consumer activity is the highest and the casual consumer will go for the product that has the lower price tag. Once the holiday season ends, casual consumer activity goes down until the next one.