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rolltide101x said:

A retailer does not make ANYWHERE NEAR 15$. I can tell you that right now.

 

Other than that a good article, and I can not decide on that issue. I kinda think they should since they it would change them for the better imo (atleast on home consoles)

Actually it's not far off. A $60 title at best buy goes for $50.20 - $51.60 at employee price. Our price is determined by store cost of product + 5%

so yeah they are making near that but NEVER over $15. This is because the stores make 0 profit on game consoles, which is why they're so adament about getting you to pre-order, or in best buys case, buy product protection plans, memberships, accessories, bundles etc.  So in return for selling the console, the deal is made with the higher ups that retailers get a decent profit from software.

Oddly enough, and this may be for another thread, this is both why digital needs to become the standard and why it never will.