I never understand why people complain when developers of games who actually spend millions on games wants a small slice of the ad revenue. It's their IP.
"But its free advertising" But it is at the end of the day the publisher and developers choice. I can't just stream half of the harry potter movie and say its free advertising, I wasnt hired to advertise it
"People watch for the likeness" And you use their characters and IP's also, so what? How would you like it if someone took a picture of you and sold it for lots of money. They made money off you...
Basically, dont complain if the dev for some reason isnt happy with you making money off an IP they actually financially risked to create. Some accept it, some are indifferent to it, as is their right to be.
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