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Hephaestos said:
if that 3.8 million BR is worldwide, that kinda sucks....
3.8 million discs in a quarter with 10M PS3 and like 2M others that means people buy those at a rate of 1.3 BR per year...

IMHO BR is a still born that will be on life support for the better part of a decade before it is relayed.
There were many reasons to get a DVD player: video quality, sound, extra features, medium durability, portability, compatibility (laptops and PC), shelf space!
There are less reason to get a BR: HD video, HD sound, more extras.... (I, like a lot of people only care about deleted scenes).
But there are also reasons not to get one: 2x the price of DVDs and price for a HD TV, BR player, HD sound system... and HDCP incompatibility problems.

Many of your arguments could have been used back in the the days of VHS as well. Undoubtedly VHS was far cheaper and dvds were more expensive however over time prices come down and the people will always choose higher quality as long as it becomes affordable.