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Pk9394 said:
license that technology to china's manufacturers, I'm sure we'll see sub $200 player in less than a year if they do so.

 

Exactly , if the Blue ray assocation (or what ever they are called )  leave it too long they'll eventlualy pay for their greediness.Lower prices would help blu-ray become the standard which would equate to long term profitiability for the owners of blu-ray.