Amazon US April monthly bestsellers and general Amazon based discussion

[Nuvendil]

Protendo said:

CosmicSex said:
Batman PS4 sales out again... staying above all other SKU, while the regular PS4 continues to outsell the competition at the same time. The PS4 will win E3 month... and thats big. Sony's approach seems very calculated. Microsoft's approach seems more reactionary.

The competition between the two companies is really worth a case study in product management.

I agree. The Xbox One reveal should also be a case study in marketing as well.

This whole gen is a freaking case study for marketing.  Microsoft and Nintendo are poster childs for the worst mistakes you can make in marketing, Microsoft with it's complete misreading of the landscape and self-destructive early push and Nintendo with it's utter indifference that left the image of the Wii U and Nintendo  floating in the aether of vaguery, without so much as one - not one - major ad campaign of note and quality to push the platform.  And Sony is the poster child of everything you should do:  well timed and persistant marketing, correctly reading the landscape, making the consumer the center of the focus in ads (how was MS going to compete with "This is for the players"?), claiming the 3rd party space via association, basically every other correct move imaginable.