Straight from the article:
"In fact, we’ll give you a prediction. In the first week that GTA IV goes on sale, there will be a worldwide front page news story about a game retailer critically injured by an irate Xbox 360 consumer somewhere on this planet (#cough# America), who returns his console in anger and is informed to take it up with Microsoft. This is EB Games policy now: don’t talk to us, talk to them. Ouch! No consumer deserves that..."







