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It can very depending on the game. Not all my games need to be story driven, to be fun or a good experience. Not all games need to have great graphics, though they need to be good enough to not get in the way of the experience.
Game play is vital in the games with little to no stories. It's very important in games that don't have the bet graphics, and it needs to be at least neutral in games that are heavy on story and graphics. If it's getting in the way of the experience instead of being part of it or a good part of it, then the game wasn't made well.
I'd even accept bad game play in certain social situations where, the game is merely how people are interacting and not the reason people are interacting.