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Resistance was released during launch, was one of the only decent titles at launch, had no real competition in its genre until a year later and was heavily bundled.

In comparison Halo 3 was released two years after launch, was already competing with a few other decent games in its genre and was never officially bundled.

Basically Halo 3 sold on hype, massive hype, while resistance sold on a bunch of other factors. For R2 to become Sonys Halo it needs to be able to achieve those sales on hype alone as it will have lost all of those factors (except perhaps bundling in the future), I'll be impressed if it manages it.