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In fact its quite a smart move.
1. PC gaming is VERY popular in Russia.
2. FTP is popular in Russia too.
3. Halo is not very famous here. We have the games, Halo 4 was translated to Russian, we even have some Halo-licensed books in the shops but the overall interest is small.

I think this game can have a success between Russian schoolchildren. And then it can help to achieve three targets simultaneously - to test the grounds for Halo MMO, to make Halo brand more famous on Russian-speaking market and to earn some money.