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I can't think of a major seller being released on Vita in the US last year besides the Borderlands bundle that came out mid year. But if Vita is selling that much in the first two months of the year with pretty much the same lack of support and publicity. I think it's very possible.

My guess (and hope) is that positive word of mouth of the Vita spread among gamers. I can't think of any big push that was made for this thing in the last few months that would explain this increase in sales.