By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Sony has been set on a path intent on increasing the value of the Playstation brand. Aside from creating services such as PS Now and PS Vue, the rebranding of old services such as Music unlimited and others with a new name including the PS brand, Sony wants to drive up the price as much as possible. Fattening the pig before the slaughter, so to speak. Seeing as how, despite its "success", it doesn't bring much in the way of profit to the company, they'll sell it when the price is right to fill some of their financial holes and pursue the few more profitable avenues they have instead of PS.