Its like this.
Lord of the Rings made fantasy films popular. Not every JRR tolkien or fantasy buff liked those films BUT it made it possible for Narnia fans to watch Narnia without looking like the super duper dweeb they would of before. So it made them less dweebish and it made it more socially acceptable.
The Wii is going after the soccer mom and female crowd as did the DS. It doesn't even have to be bought by this crowd it just has to be so that they enjoy playing the Wii or DS. Therefgore it introduces them to console gaming so when you meet a girl in a bar or go over to a party video games become more acceptable to social gatherings because everyone enjoys them at some level instead of becoming isolating and exposing geekiness. Sony portrayed games edgy and gave it a cool image which allowed some people to enjoy games without a label. Nintendo is making them acceptable and allowing others into the cliche.
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