Who should promote the next Hitman game?

[ThatDanishGamer]

Square Enix just trademarked World of Assasination in Europe which some believe may be the title for the next Hitman game.

The trend in gaming is the platform holders (Sony/Microsoft) are paying to promote third party games and in return getting DLC first, console bundles, exclusive content.

Which platform holder should get right to promote the next Hitman game? What should the platform holder get for promoting the game?

Feel free to use any argument e.g. brand history, console demographic.