New Nintendo Platform Teased at Conference, "NX"

[Mr Khan]

The trouble is that what third parties want is diametrically opposed to Nintendo's strategy. They would have to make a console which is loss-leading, or terribly expensive.

And that's ignoring the problem that third parties have with Nintendo's very philosophy. Nintendo rebuilt the game industry by having manufacturer-led platforms to guarantee quality and drive sales from exclusive killer apps. The PlayStation epoch, that developers enjoy, homogenizes and standardizes and lets the third parties lead the way generally.