Kerotan said:
But why do they need to cut the EU price bar the UK? They're going to walk through the EU with an easy win so might aswell hold out and just do a 50€ cut there. Japan likewise and same for most of the ROW.
A 100 WW price is overkill and a waste of profits. |
Fairness.
Its already unfair as a consumer you need to pay so much more just because you live in the EU for things.
If you cut price in the US but dont do it in the EU it ll hurt perception of sony in EU.
Sony should maintain their healthy brand in EU, not tap it for profits.