Amazon US March monthly bestsellers and general amazon based discussion

[Nuvendil]

GribbleGrunger said:

Nuvendil said:
I wonder what MS will do if that MCC bundle under performs...like if it settles in the low thirties rather than the top 20? I think another price cut would be ill advised long term, but MS has exhibited a propensity short term thinking before so...

Price is a funny thing. There is a perception amongst a huge demographic that price equals quality. Too much cheaper than the PS4 may actually become detrimental to the sales.

That plus that would be 3 perceived price cuts in a year (unbundling the Kinect wasn't one technically, but in practicality it was).  Dropping price that fast erodes consumer confidence as they become unsure whether they should buy now or wait for yet another price cut.  Plus, if they commit to another price cut, they will be forced to maintain that price difference between the Xbone and PS4.  They already have to maintain a $50 price difference now, a $100 one could be very detrimental to profits.  Especially since people expect bundles now.