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GTA IV will sell more on XBOX 360 than on PS3 in NA but it will sell more on PS3 than XBOX 360 in Europe.

So, first week NA XBOX 360 (2 million), PS3 (1 million). First week Europe XBOX 360 (1 million), PS3 (1.5 million).

If the GTA series was popular in Japan then game sales on both platforms would be close to one another like with Devil May Cry 4 but I doubt the Japanese like it.