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Believe me, at one point, PS3 will have a 99$ price tag, and with blu-ray as the new format of choice, PS3's will sell like hotcakes.

Blu-ray is the key, because distributors wil FORCE it upon us by releasing movies first on BD, then on DVD, just like they did with DVD when VHS was king.

With the market growing 7 to 8% every year (that means more than 50% over 5 years), PS3 will easily sell 100 million. Wii will go far beyond that.

And Xbox 360 can go a long way too, if it can keep its strength up. And by that I mean: GAMES, released first on 360, or being exclusive to 360. But with Bungie, Bioware and Bizare Creations going multiformat, and Rare not getting the high level of quality they had in the N64 days, that's their main problem.

Sony's got its strategy set out, and will advance from here on.
- Blu-ray... Check!
- Massive amount of in-house dev teams... Check!
- Console built to last... Check!
- Console HDD easily and low cost upgradable... Check!
- Unique online offering (Home)... Check!
- Unique TV offering (PlayTV)... Check!
- Competitive price... Check! (admit it, 360 add-ons are way too expensive)
- Massive movie & music download service being prepared... Check! (they are, after all, Sony music and Columbia Tristar)
- Handy online store... Check!
- Region free gaming... Check!

They're not stupid you know. They've been planning this from the moment MS anounced their first Xbox. And yes, its a long term strategy. But as with all long term strategy's, it will bring them victory in the end.