Funny thing is, NPD would still get paid by big companies to track the data even if they published the hardware and top 10 software for free. NPD would say if u don't pay we don't track. And they would pay. And NPD can also copyright their data making re-publication by gaming media something they have to pay for. I think its the paying customers who want to be able to control PR that have demanded tighter non-disclosure conditions so they can control the narrative and spin around how their products are doing.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
