Microsoft Desperately Wants Xbox One To Win, 'Winning Matters More To Them Than Short Term Profit'

[Robert_Downey_Jr.]

Augen said:

Robert_Downey_Jr. said:

I think there are a fair amount of people loyal to Sony, they just aren't $600 loyal.  If they were $100 more and had arrived at the same time I think they'd have been fine last gen.

Doesn't that prove my point though?  People are "loyal" to precieved quality and value, not brand.  

No.  Read the last sentence again.  Why would they buy a more expensive console or one that came later if not for loyalty?  Why would PS3 have sold anything this gen especially before 2008?  It tracked ahead of 360 even before the software landed because people were brand loyal.  There was no other reason for people to buy it other than Bluray (cheaper players available).  Of course if you offer nothing and are more expensive you're losing SOME but that doesn't prove your point.  I said a fair amount, not all, customers were like that.  I think Sony has plenty of people that will buy their system because they believe in the brand to deliver even without any evidence to that effect.  I think Nintendo, Apple, and MS all have these fans.