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HappySqurriel said:
So 90% of HD market ... that probably makes it less than 0.9% of the movie market.

Actually, according to this article:

http://australianit.news.com.au/story/0,24897,21927497-5013041,00.html 

"HD movie purchases currently represent only 0.1 per cent of the $242 million spent in the DVD movie category."