They actually paid people to go see this movie! 3.4 million isn't that impressive when they are actually paying Christian schools to take their students to see the movie.
in the “Expelled Challenge,” the makers of Expelled offer to pay Christian schools by reimbursing them for their tickets based on how many students attend. On their website, described as a “site specifically designed for students, teachers, pastors, youth leaders and organizations to provide useful tools and resources to promote the ideas surrounding this highly anticipated film”, the following enticement appears:
“What is the Expelled Challenge?
To engage Christian schools and home school groups to get as many students, parents, and faculty from their school/group out to see Ben Stein’s new movie Expelled: No Intelligence Allowed (opening in theaters April 2008).
Each school/home group that registers through the link below and submits their ticket stubs will be eligible for a donation as funds permit, but the school that submits the most ticket stubs will win a donation of $10,000!”
It remains to be seen how many schools have taken up the Expelled crew on their offer, or how many donations “funds permit”. However, offering to pay people to see their film seems to be, at best, a bad business model. It is, however, an excellent way to encourage a large turnout for the first weekend’s take.
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