Conina said:
Software revenue is only a fraction (10 - 15 billion) of the hardware revenue and the profit margin is also lower. Googles AppStore revenue & profits also are only a fraction of their ad revenue & profits.
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Another added thought, Apple isn't much into putting ANY cost into the software they sell. So, the real margin on their software is close to 100%. They are just a pass through of other peoples stuff with very little cost to them.
It is near the end of the end....







