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That's kind of like saying that the engine is not the most important aspect of a car, but how it drives. On one hand we have one of the many components required to achieve a purpose, on the other we have the purpose itself. It makes no sense to compare the two.

Of course, the answer is ultimately subjective, but given how the one aspect that makes video games unique from other forms of entertainment is the actual gameplay, I don't see why anyone but a casual gamer would put more weight on any other aspect. Good stories and music can be found elsewhere.