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KBG29 said:
Like the OP said, Sony needs to ditch Android and run their own OS. They already have a very competitive one on the PS Vita, and they already have the ecoystem to bring all of the android/ios apps over. They need to stop relying on other compnies to make their os, and supply the digtal store front. If they are justrunning android and google play they might as well leave the buisness because they will never make any money.

What they have to do if they ever want to be competitve and ever be profitable is relase a PlayStation Phone in the Vita form factor, and a PlayStation Phone in the Z series form factor. They need to make PSN seamless like it is on PS Vita and PS4. Leverage PS Now, Remote Play, and PlayStation Vue. They can bundle their services with their devices on contract like cable and cellular companies companies have done for years. They need to get the devics on all major carriers, and then get big partenerships with places like Best Buy and Walmart.


You just effectively killed any chance they have at penetrating mass market. Sony is trying to drop losses, not create them and with that being said do you realize what kind of capital they'd need to have or invest in order to create an operating system that wouldn't be baulked at when standing next to iOS or Android? These are two HIGHLY polished operating systems with years and years of refinement from two of the best tech companies in the world. Realistically, how do you think Sony has the time right now to create this let alone fund it amidst talks of cutting the division entirely? That makes no sense to me.

 

Next; including PSN on this phone would be a great idea. I'm behind that. Including the flagship phone within the ecosystem? Of course! But the way its marketed should focus on the hip crowd while serving the hardcore gamer on the side, not the forefront. Let this be a phone that celebrities want to own. Let it be a phone that has that wow factor. Gaming is fun but it doesn't have sex appeal and thats what this vita phone you suggest would miss.

 

One other major factor that you've glossed over is battery life. Theres a reason modern phones run lite games designed to sip on battery life. There's a reason most of these games are designed to let you pop in, play a few minutes and pop back out. The kind of games on vita aren't like that, they take time to load, time to boot up, they suck up battery life and it requires a pretty big investment of your time. We live in the era of attention deficit disorder and I truly don't believe having a bulky vita looking phone with horrible battery life is gonna ignite the sales chart. This might be what YOU want but I doubt its what the majority wants. Let them define their phones by aesthetics, focus more on expanding potential user base (more carriers), give it that sexy must have appeal and market THE SHIT out of it with a stuck up attitude. People will come in droves. It worked for Apple and it can work for Sony, I'm very confident in that. Cater to PlayStation gamers on the side but focus on the mass market.