Well, the article is wrong right off the bat in equating both games as must-play exclusives. Bloodborne might be just that, but The Order is very very far from it. Even without judging games themselves, From Software has a proven track record, while RAD only had experience in making ports for handhelds.
Also, it is tough to call The Order being smeared...Sure, most previews were negative, and many negative articles were written.....and in the end - they turned out to be correct.
Bloodborne has the looks of an excellent game, and will most probably become the highest scoring AAA exclusive. It had many previews and hands-ons, so if the game were, we would surely already have read about it.
Personally, I'm a bit sad I am not into Bloodborne and that type of games in general, but I am sure both critic and user feedback will be excellent.