vivster said:
I wish I was. I can't even count all the posts in this forum that claimed there is no brand loyalty in US when I said that X1 sells mainly because of brand and will continue to do so. Sure, everyone is buying X1 because it's such great value and has absolutely nothing to do with the fact that people owned a 360 for 7 years prior and built up a profile and relationship with that brand. People in other territories must be stupid not to buy X1 for its great value. |
No one said there was NO brand loyalty. They said that it was the least brand loyal of the other regions, ususally stated when Xbox fans were saying XBO had NA/US on lock because of the 360's install base. Which is obviously the case considering how many different brands have been market leaders gen to gen.