Study shows why current-gen console owners chose a specific gaming device

[vivster]

Wright said:

Ruler said:

It doesnt exist there? why else you think xbox and iphone are strong there? because those are US brands

vivster is being sarcastic.

I wish I was. I can't even count all the posts in this forum that claimed there is no brand loyalty in US when I said that X1 sells mainly because of brand and will continue to do so.

Sure, everyone is buying X1 because it's such great value and has absolutely nothing to do with the fact that people owned a 360 for 7 years prior and built up a profile and relationship with that brand. People in other territories must be stupid not to buy X1 for its great value.