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Lafiel said:

pretty nice if it's a permanent price drop, but tbh I would expect some sort of announcement in that case

True.  I'm guessing it's just a sale.  Or maybe they are just testing the waters.  If it is permanent, I wonder if this is just to stop a future decline in Gold membership.  Many 360 gamers are going to move on in the coming year, when the console drop in price, and quite a few are probably going to be switching sides.