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Interesting survey, that show what we already assumed:

People who switch brands this generation are more likely to switch to PS4.

 

  • 25% of PS4 owners owned a 7th gen console, but not a PS3. (91%-66%)
  • 12% of XB1 owners owned a 7th gen console, but not a XB360. (88%-76%)
  • 7% of WiiU owners owned a 7th gen console, but not a Wii (93% -86%)
MS is doing a good job attracting first time console buyers.  (Price drop/advertising/minecraft)  This is what is killing Nintendo this gen.  Wii attracted a TON of first time console buyers last gen.  They are not sticking with Nintendo this time.
  • 12% of XB1 owners did not own a 7th gen console.
  • 9% of PS4  owners did not own a 7th gen console.
  • 7% or WiiU owners did not own a 7th gen console.