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LivingMetal said:
I read somewhere that Microsoft did not name the Xbox 360 the Xbox 2 because it would look inferior to the PlayStation3. Take that however you will.


This is from 2005:   http://www.pcreview.co.uk/threads/xbox2-is-now-xbox-360.1998866/    Not official though.

" That's definitely not that first time we've heard that mentioned as one of the possible names for the next-generation Xbox; last year a marketing firm conducted a survey where they asked people whether they thought Xbox 360, PlayStation 3, or Nintendo N5 sounded more "next-gen" "

 

This was a funny clickbait story from yesteryear (4 Feb 2005 ) that applies to gaming forums ten years later:  

" Xbox 2 and Xenon names debunked. The new Microsoft console is called…

Well click the story. What are you waiting for?

...the Xbox 360. At least according to the Internet, the globally linked computer network that enables disenfranchised males to enjoy unattainable female forms and make up videogame rumours.  

http://spong.com/article/8303/Xbox-2-and-Xenon-names-debunked-The-new-Microsoft-console-is-called

 

It appears to be clickbait before it was actually named clickbait: 

"The earliest known use of the term was in a blog post by corporate systems advisor Jay Geiger on December 1st, 2006. In the post, he defined clickbait as:

“Any content or feature within a website that “baits” a viewer to click. “Anything interesting enough to catch a person’s attention”. More often than not, click bait uses “highly alternative text/phrasing”, ”controversial slogans/ideas” or “culturally inspirational descriptions/events”. Click bait is similar to link bait but is generally seen as less effective, more shortsighted and more shortlived.”

http://knowyourmeme.com/memes/clickbait