People are aware that Wii U exists, and people know precisely what games to expect on a Nintendo console. The problem is that they would rather spend money replacing their smartphones with the latest model every other year than take a glance at Nintendo's latest offerings. The reason? Bragging about purchasing the latest Nintendo hardware doesn't exactly give you the same response on social media that you would receive had you bought the latest iPhone or a PS4 instead. Nor is the console something that people want to be caught discussing, fearing the many labels invented by Sega fans and their successors. Because of this, any time or money spent on a Nintendo product, regardless of enjoyment, is considered a waste since it does not raise your social status.
So how was Nintendo able to circumvent this and make the Wii their most successful home console to date? The answer is simple: They detached this image from their product. Wii was their first home console without the name "Nintendo" featured somewhere and its main selling point, Wii Sports, featured no Nintendo characters. Had the game been called Nintendo Sports and featured Mario, Link and the rest of the gang, a significant portion of the masses would have found this to be off-putting, thus hindering the console's success dramatically.
Conclusion: Because of how people are concerned about their self-images, the masses do not find Nintendo appealing, and no marketing in the world is going to change that. Even in the event that Nintendo makes a powerful console and manages to attract all valuable third party support that one can think of, it is required that the other console manufacturers have significantly worse third party offerings for people to consider buying a Nintendo console instead. Because they are willing to go far to avoid the Nintendo label.
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